Voices.com, the world’s largest marketplace connecting businesses to voice over talent, just released an annual trends report that provides an in-depth analysis of the most important media and content trends that impacted brand marketers and creative agencies throughout 2019. The trends that are set to dominate in 2020 include training content, digital audio advertising, podcasts, voice-powered applications and devices, and sonic branding.
The report, titled “Media Trends and Their Impact on Marketing and Advertising Into 2020,” is filled with actionable insights for data-driven marketers. Our survey included the input of over 750 creative professionals from across North America and the world, including producers, instructional designers, filmmakers, commercial directors, advertising executives, marketing professionals, and more.
Some interesting findings, found in the full report, include:
- Podcasting is the top media project on the rise, followed closely by digital advertising and online videos
- There were fewer posted voice over jobs for movie trailers and radio in 2019, with television also declining for the first time this past year
- Yet, television voice over jobs pay females 31% more than males. In fact, the gender and opportunity gap is closing in the world of voice over with females winning 46% of jobs and being paid 4% more than males on a job-by-job basis
- Baby Boomers were targeted four times more as a target demographic in 2019 than in 2018, indicating that marketers may be following the money.
“Into 2020, we expect to see voice continue to play an increasingly influential role for advertisers and corporations, as our audio-driven world continues to expand and grow,” says Voices.com CEO, David Ciccarelli. “The voice over that companies choose to drive their messages home plays a crucial role in brand recall, information retention, and how their content connects with their target audience on an emotional level. Ultimately, brands without a voice and a sonic strategy will risk being left behind.”
To view the report, “Media Trends and Their Impact on Marketing and Advertising Into 2020,” and to discover even more trends visit https://www.voices.com/company/reports/2020-trends-report