AutoVerify, powered by Mobials Inc., is pleased to announce the launch of AV 360, a new product recently added to the company’s line of best-in-class Digital Merchandising solutions.

Digital Merchandising has never been more critical. A recent Google Consumer Survey revealed that 66% of people viewed digital experiences and interactions as a good alternative to a dealer visit. Google also found that 56% of auto shoppers could be convinced to buy a car from an online 360° walkaround without having to test drive the vehicle.

Car shoppers have made it clear that they want to do more of their pre-purchase research outside of the dealership, and AV 360 empowers dealers to make that happen. By making it simple for dealers to take 360° virtual walkarounds of the interior and exterior of a vehicle and posting that footage to the vehicle’s online listing, AV 360 empowers dealers to provide an engaging, informative shopping experience that was once only available with in-person visits.

“While it’s clear that the digital transformation of our industry began before Covid-19, the pandemic has significantly accelerated this transition,” says Marty Meadows, President at AutoVerify. “Car buyers are now digital customers. The past two years have gotten them accustomed to having everything they need available online, and this includes the ability to navigate more of the car buying process remotely. AV 360 provides them a digital shopping experience that is educational, engaging, and previously only available in the dealership.”

AV 360 was built to create this positive customer experience while boosting the performance of a dealership’s Search Results and Vehicle Details Pages through increased engagement, and educating customers in a way that builds their confidence in the overall vehicle shopping process.

For more information about AV 360, please visit: https://www.autoverify.com/demo-request/av360