It’s always great to see our local companies in a publication like Techvibes, and Arcane is no exception! In the article, Anna Foat discusses both the company’s origins (small and London-based and their subsequent rise to prominance), as well as the tactics and technologies that have made Arcane so popular as of late. Foat describes the shock that clients have expressed when the company tells them it can offer a 180% return on investment, and it is this mar-tech ROI-focused approach that the company seems to credit with much of its success:
The digital marketing agency based in London has attracted several high profile clients, such as popular fitness club Good Life Fitness, over the years. They credit their success to a careful intertwining of creativity and technical capability—a balance that promises to bring their clients into the digital age.
“Creative people are getting more technical,” says Foat, “and technical people are figuring out how the creative side works.”
Arcane claims an ROI (return on investment) focused business model which they infuse into their marketing campaigns. In February of 2015, techalliance of Southwestern Ontario awarded Arcane its Business Growth Award at the Techcellence Awards Celebrations.
Though they specialize in creative projects, Arcane is truly part of the Canadian tech startup movement. Foat says that “The philosophy is that we’re a tech company that just happens to be marketing. We have as many developers as we do creative designers.”
You can read the full article over on Techvibes. Congratulations to Arcane for the coverage and continued success!