Library space is community space

This blog post was written by Suzanne Morrison, Communications Coordinator at TechAlliance. If you’ve been even half listening to the #ldnont community on social media this summer or perhaps bumped into a street team while grabbing lunch downtown, you probably already know that the London Public Library is part-way through their ambitious community engagement strategy…

Blog: Marketing on steroids

Dorothy Gebert is Senior Manager, Communications & Engagement at TechAlliance. “There’s no hiding now.” That’s the way Allison Graham of the OTC Group in London described how potential customers are being identified by marketers through the use of database management technologies. She dropped by the TechAlliance offices recently to talk about some of the ways…