Library space is community space

This blog post was written by Suzanne Morrison, Communications Coordinator at TechAlliance. If you’ve been even half listening to the #ldnont community on social media this summer or perhaps bumped into a street team while grabbing lunch downtown, you probably already know that the London Public Library is part-way through their ambitious community engagement strategy…

Blog: Marketing on steroids

Dorothy Gebert is Senior Manager, Communications & Engagement at TechAlliance. “There’s no hiding now.” That’s the way Allison Graham of the OTC Group in London described how potential customers are being identified by marketers through the use of database management technologies. She dropped by the TechAlliance offices recently to talk about some of the ways…

rtraction Blog: 60 Seconds Later

In the most recent post on rtraction’s blog, Kirsten Rosenkrantz writes about her experience presenting in the 60-Second Pitch Competition: “The competition presented many challenges: creating a compelling and convincing pitch, presenting it in only 60 seconds, and getting over the very common fear of public speaking. In fact, it’s estimated that 75% of people fear…

Blog: The Future of Energy Summit

Alec Miller is TechAlliance’s Manager, Measured Innovation, and attended the MaRS Future of Energy Summit. Great ventures are almost always based on a sound alignment of business idea/model, with the underlying macro and micro trends of that particular industry and the economy more generally. If one agrees with the environmental and economic need to decarbonize…