London-based Go Fog It, founded by Diana House and Melissa McInerney, was announced as the recipient of the first Recovery & Rebuilding the Region Design Challenge.
Go Fog It, which offers disinfectant fogging to make spaces safer, has two main components to helping southwestern Ontario recover from COVID-19. The first one is safety and health, with a goal to help stop the spread of the coronavirus. The second is helping open up the economy and supporting business owners with their disinfecting challenges so they are able to focus on their business.
The successful recipient was chosen from over 100 applicants and will receive $20,000 of seed funding and a personalized suite of business advisory, financial coaching and community impact services presented by Libro Credit Union, Pillar Nonprofit Network and TechAlliance.
This women-led, environmentally friendly startup will use the seed funding to hire operations staff, purchase equipment and continue to scale quickly. Advisors from Libro, Pillar and TechAlliance will provide expertise on connecting with new networks and leveraging available resources in order to effectively combat the issue at hand. In times of crisis, innovation can’t wait.
“Winning the Design Challenge has meant the world to us. Over the past few months, we have poured blood, sweat and tears into Go Fog It.” said Diana House, President, Go Fog It. “ But we didn’t do it alone. It takes a team of brilliant people with different skill sets, mentors, advisors and early believers.”
“We really think that navigating the post-COVID-19 economy is going to be a huge challenge. As experts in what we do, we are confident that we can provide a cost-effective and accessible solution to residents and businesses on a global scale.”
Read the full announcement here.