Consumer needs are constantly changing. Adopting a Human Centered approach to strategic growth can help you develop a deeper understanding of what your consumers are looking for, empowering
Consumer needs are constantly changing. Adopting a Human Centered approach to strategic growth can help you develop a deeper understanding of what your consumers are looking for, empowering you to deliver an experience that will retain and strengthen the loyalty of your current consumers, and generate new ones.
This workshop will teach you about the benefits of the Design Thinkig process and Human Centered Design tools through hands-on experience using powerful research techniques such as:
- Observation and Contextual Inquiry
- User Interviewing
- Empathy Mapping
- Journey Mapping
Who should attend this event?
This event is designed for anyone in business (from start-up to corporate) interested in gaining an introduction to Human Centered Design tools and practices, and the effects that it has on business strategy.
Will participants receive any take-aways from this event?
- Participants will receive a PDF of the training materials, and templates of all artifacts for their immediate use
- Some participants will receive 30 minutes of free consulting/coaching to start them on the right path toward understanding their consumers and ways to build a strategy around their new understanding.
Preparation for the event
A computer is not required for this event. Please come prepared to interact with other business professionals and learn about generating tremendous consumer empathy.
Use this link to register or purchase ticketsRegister for the event here
(Friday) 8:30 am - 1:00 pm
201 King Street, London, ON