LONDON, ON, January 4, 2016—On Saturday, January 9, 2016, at 9:30am, Ellipsis Digital and Engine SevenFour are taking some of London’s kids (and their families) to see Star Wars: The Force Awakens.
As these things always do, it started with a simple thought from CEO David Billson. “Star Wars had a huge impact on us as kids. It showed us that there’s a hero in all of us. It’s a shame not all kids will be able to see this movie.” From there it was just a short step to figuring out how to share the magic that is Star Wars. And as he noted on Twitter and Facebook, “We want to spread that message around. We know that going to the movies is a luxury that not everyone can afford, especially at this time of year.”
So Billson, along with co-owners (and fellow rebels) Shawn Adamsson and Josh Dow, decided to rent a theatre. Or two. Or perhaps an entire venue. The screenings will be hosted in a galaxy rather near to Ellipsis’ home in the London Roundhouse, at Rainbow Theatres in downtown London’s CitiPlaza. Ellipsis Digital has partnered with the Boys & Girls Club of London to distribute the tickets. So far, blocks of tickets have been shared with organizations across the city that assist underprivileged families.
.@StarWars had a huge impact on us as kids… it shows us that there’s a hero in all of us… and we want to spread that message around.
If you know of a family in need of The Force, contact Shawn Adamsson at shawn.adamsson@ellipsis.
