Adventus Research + Consulting Inc.

35 Tanager Dr.view map

Guelph, Ontario

Company Overview

Adventus Research and Consulting Inc. is a full-service market research/strategy and management consulting firm.Key services include market research, market and brand strategy and innovation consulting.

Led by CEO Gary Svoboda and President Michael Van Belle, with offices in Guelph and Hamilton, we employ a variety of techniques to uncover key insights and industry-specific knowledge to develop go-to-market strategies that will help your business grow and prosper.

Core products & services

Market Research: Market & Value Proposition Analysis, Customer Satisfaction Studies, Lead Generation Studies, Emerging Market Identification, Industry Reviews, Competitive Intelligence, Stakeholder Interviews, Surveys, Focus Groups

Innovation Consulting: Creativity Workshops, New Markets Brainstorming Sessions, New Product Development Consulting, Change Management

Market and Brand Strategy: Marketing Effectiveness Measurement, Marketing Consulting,Brand Positioning & Assessment, Sales Strategy, Customer Experience Audits, Web Experience Audits, Customer Journey Maps, Economic Impact Studies


professional servicesProfessional Services

Company founded in:


TechAlliance member since:


Key personnel

Adventus is led by Gary Svoboda, Chief Executive Officer and Michael Van Belle, President.

Gary Svoboda, B.A.Sc. (Electrical Engineering, University of Toronto, 1979), M.B.A. (University of Western Ontario, 1983) is the Founder and CEO of Adventus Research + Consulting Inc. With over 30 years of experience in industrial and consumer market research and technology alignment beginning at the Canadian Innovation Centre in Waterloo, Gary has worked with hundreds of innovative companies and entrepreneurs launching new technologies, products and services – providing valuable market information and insights. The firm Gary leads maintains memberships with the Ontario Centres of Excellence (OCE), Communitech (Waterloo Region), TechAlliance of Southwestern Ontario (London), and the Innovation Factory (Hamilton). Gary is also currently the Chapter Chair for the Manning Innovation Awards – Southwest Ontario Chapter.

Michael Van Belle, B.B.A. (Business School, Wilfrid Laurier University, 1992) is President of Adventus Research + Consulting Inc. Michael has over 20 years of experience in marketing, including over a decade of corporate marketing and brand management, marketing communications and strategic planning with TD Bank. Prior to TD, Michael was part of the Strategic Initiatives Team of Canadian Tire where he evaluated new business models for delivery of financial services within the Canadian retail sector. Michael was also a senior market research analyst and manager at the Canadian Innovation Centre in Waterloo.

Did you know….

We are innovation experts, having worked on hundreds of new product market assessments and invention evaluations – our clients get the experience of tapping into our learning curve and knowledge base.
We are a small firm, so clients always have the attention of the principal consultants.

Market insights are always gleaned directly from our dialoguing with market leaders and key customers. Because of our experience, we know the right questions to ask and how to ask them.Market findings and insights are always treated with the utmost confidentiality – we never recycle information from other projects.

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