InnoSoft Canada Inc.

291 King St., Suite 400view map

London, Ontario

Company Overview

InnoSoft Canada Inc. is a global software provider specializing in Recreation Management Software. Recreation Management Software is utilized by organizations, municipalities, health clubs and recreation departments to manage all aspects of their recreation facilities.

Core products & services

Our product, Fusion helps facility operators and front-line staff manage their recreation facilities. From membership management through to checking out equipment and controlling access to various facilities, Fusion is involved in each and everyone of these processes. Fusion is an all-in-one solution that includes a full suite of point-of-sale, reporting and communication tools. Additionally, Fusion’s online member portal is used by clients to offer course registrations, guest pass sales and facility bookings -all from the convenience of their web browser or mobile device. Fusion is used by Campus Recreation Centres, Municipalities and Aquatic Centres throughout Canada, the United States and Europe.


digital media & ictDigital Media & ICT

Company founded in:


TechAlliance member since:


Key Personnel

Brian Foster, Chief Executive Officer

Brian Foster has a diversified background in information technology and sales. Before starting InnoSoft, Mr. Foster was the CEO of BNW Software Inc; a London-based technology company that specialized in recreational management software. Brian successfully guided BNW’s significant growth cumulating in the acquisition of BNW Software by a US publicly traded company in 2004. He has worked for more than 15 years in information technology, including The University of Western Ontario, in various management roles. Brian leads the company from the London office and is involved in several other entrepreneurial ventures in the London and surrounding area.

Jeff Berg, Chief Technology Officer

Jeff Berg is an entrepreneur and technology consultant. Jeff’s specialties include system design, user interface design and the management and troubleshooting of Microsoft based systems. Jeff has in depth experience with internationally deployed client-server applications and e-commerce web applications. Prior to co-founding InnoSoft, Jeff was co-founder and Chief Technology Officer of BNW Software Inc., a privately held software vendor specializing in recreation management systems, which was acquired by Kintera, Inc. (Nasdaq:KNTA) in 2004. Jeff leads the development team out of Waterloo.


Fusion is currently being utilized at over 150 recreation centers. Listed below are a few of our clients:

  • Western University
  • Dalhousie University
  • The University of Waterloo
  • The University of Saskatchewan
  • Bishop’s University
  • The University of North Carolina, Chapel Hill
  • The University of Florida
  • The University of Wisconsin, Madison
  • Florida State University
  • University of Toronto
  • The University of California, Los Angeles
  • California State University, Northridge
  • The University of Tennessee
  • The University of Kentucky
  • Notre Dame University
  • Arizona State University
  • Ryerson University
  • The University of South Florida
  • Boston College
  • The University of Alabama
  • The University of Michigan
  • Louisiana State University
  • Auburn University
  • Clemson University
  • York University
  • Utah State University
  • Texas Tech University
  • Texas A&M University
  • The University of Arkansas
  • Carleton University
  • The University of Oregon
  • The University of Washington
  • Ohio University

Company Culture

Led by CEO Brian Foster and CTO Jeff Berg, InnoSoft has grown from 4 employees in 2006 to 40 in 2017. The organization has two offices in London and Waterloo. Our London office includes our software support, sales, project management, onboarding and finance teams. Our software development team is located in Waterloo.

Our team is close knit, with a work hard-play hard mentality. We have had annual conferences in Chicago (2013), Blue Mountain (2014 & 2016), New York (2015) and Niagara-on-the-Lake (2017), to celebrate our success and to plan and strategize for the future.

In the News