Lesley Warren Design Group

105 Randall Dr., Unit 2

Waterloo, Ontario

519.634.1124

http://www.lwdg.ca

Company Overview

LWDG is a boutique agency dedicated to building brands through strategic marketing and design.

We believe great design starts with great strategy derived from deep client understanding. As a team of seasoned marketing and creative professionals, we draw upon our collective talents and expertise to solve business challenges and execute meaningful design solutions that engage, differentiate and inspire. We tailor our solutions to our client's needs, and manage expectations with transparency, authenticity and respect.

We promise a boutique client experience backed by proficiency, passion and a commitment to consistently delivering big agency results.

Core products & services

STRATEGY:
Brand Strategy (Purpose/Vision/Mission); Go-to-market Strategy; Marketing Plan; Communication Plan; Social Media Plan; Customer Research; Market/Competitive Analysis; Campaign Development; Product Strategy

BRANDING:
Brand Identity; Logo Design; Brand Guide; Re-branding; Naming;

DIGITAL MARKETING:
Social Media; Website Development; Video Marketing; Digital Ads; Eblasts

GRAPHIC DESIGN:
Collateral; Print Advertising; Posters; Signage / Decals; Iconography; Infographics;

COMMUNICATIONS:
Corporate Communications; Stationary Package (letterhead/envelope/business card); Annual Reports; Copywriting; Pitch Decks

PACKAGE DESIGN:
Product Branding; Product packaging; Package Update/Extension; Regulatory Review; Innovation Concept Renderings; Production Art; POS Display Graphics


Industry:

marketing & web servicesMarketing & Web Services

Company founded in:

2017

TechAlliance member since:

2020

Key Personnel

 

Lesley Warren
CEO & Creative Director

For over 20 years Lesley’s leadership, passion and integrity have made her a respected voice and trusted agency partner. A strategic thinker with a keen eye for detail and commitment to purposeful design, she has helped transform brands both large and small across a range of industries.​

Lesley is a graduate of Durham College, Graphic Design program, class of 1997. Lesley’s professional experience ranges from big Toronto agency to in-house corporate, to freelance, before founding her agency, Lesley Warren Design Group Inc., in 2007.

Lesley started her career as a Graphic Designer at Strategies International in Toronto, specializing in package design and brand development for a range of international CPG brands, some of which include Parmalat, Vincor, Moosehead, Scott Paper, McNeil and Lindor. She moved on to manage creative services at a tech firm in Waterloo for a short time before going back to her package design roots as Senior Graphic Designer for Schawk International, working exclusively on the Dare Foods account. While her role was to lead ceative, she was able to further her knowledge of pre-press and production.

Inspired by a family history of entrepreneurship and armed with a diverse skill set, Lesley followed her passion and moved on to found Lesley Warren Design Group Inc. Under Lesley’s leadership and guidance, the agency has grown to a core team of 7 full-time employees and 4 part-time support staff, with many long standing strategic partners. Lesley has won the 2015 Young Entrepreneur of the Year award from the Greater Kitchener Chamber of Commerce and been nominated for others, including the 2017 Small Business of the Year Award. She is an active member of the Greater Kitchener Chamber of Commerce Women’s Leadership Committee, and the International Women’s Forum Waterloo Chapter.

 

Andrea Martin
Director of Marketing

With over 15 years of marketing experience, Andrea is a veteran marketer passionate about helping brands understand why they are in business, what they want to accomplish and how they are going to get there. Driven by her natural curiosity to derive meaning from information, Andrea collaborates with clients to solve business problems with strategic marketing.

Andrea is a graduate of the Conestoga College Business Administration, Marketing program and also holds a Marketing Leadership Certificate from York University. Andrea’s professional experience covers a range of industries, from large corporate to start-ups. She served as the Sr. Marketing Manager and Rogers Communications, Director of Marketing at Mii Corp, and Director, Strategy at Sixfactors before joining LWDG. Her achievements include being nominated for Roger’s Emerging Leaders program, acknowledged as an Atria top employee for seven consecutive years, and being a three-time recipient of the Marketing Award of Excellence.

 

Paul Di Pasquale
Art Director

Paul is a master of design; and innovative problem solver with expert creative execution skills. As an industry veteran, he understands the importance of strategic forethought combined with strong visual communication, resulting in award-winning design solutions.

Paul graduated from the Seneca College of Applied Arts & Technology’s Graphic Design program. Upon graduating in 2004, Paul worked as a freelance designer in Toronto for clients such as Johnny Walker and Smirnoff. He joined LWDG shortly after its founding in 2007. Since then, Paul has honed his skills as an expert designer, storyboard artist, and art director ensuring high quality output. He also supports the Conestoga College design program with on-site portfolio reviews and feedback to students, and attends numerous design conferences across North America.

 

Did you know?

As a female founded business, we are passionate about helping other female founders and entrepreneurs be successful through strategic marketing and design.

Being committed community builders, we also offer a discount to our not-for-profit clients.