Company Overview

We help technology companies design inspiring, user-centred digital experiences faster than ever before.

Rally business teams, technical resources, investors, and customers around your vision for the future with our rapid and collaborative approach.

Our modern Design Thinking process delivers impressive results:

Transform strategy and requirements into exciting interactive design concepts

Showcase your concept to stakeholders with compelling presentation materials

Quickly validate ideas by sharing your vision with potential users for feedback through prototype models

Decrease delivery time and development costs through clear, visual materials

Improve alignment and collaboration across teams and roles

Core products & services

Digital Experience Planning – We facilitate collaborative Design Vision Workshops to frame challenges and uncover opportunities. These workshops map business objectives to project goals and create a shared picture of success across diverse stakeholders. Our team will take the results and create a Digital Experience Roadmap, enabling you to clearly communicate, validate, and plan for the development and production phase of your initiative.

Digital Experience Design – Our Concept Design Services and 5-Day Design Sprints transform the up-front project cycle and rapidly bring your digital strategy to life. We provide the leadership, coaching and design skills to jump-start the project, or drive the whole process from vision to concept, prototype, scope, requirements and development specifications.

Corporate UX Design Training – Through UX Design Coaching and Training Workshops, we provide the knowledge and techniques to empower Business and Technical teams to create leading-edge, user-centred digital experiences. Our process and tools help organizations increase their speed and collaboration within the design-to-development lifecycle. On-site and off-site training available.


marketing & web servicesMarketing & Web Services

Company founded in:


TechAlliance member since:


Key Personnel

Sean Odell – President
Sean has 18 years senior leadership experience in business strategy, digital products, organizational design, process development, and branding. From building an internal design agency as Director of Customer Experience at Great-West Life, to developing innovative marketing strategies in collaboration with global consulting firms – Sean approaches challenges from a variety of creative perspectives to align strategy with an engaging, clear vision and the team culture necessary to deliver it. He is also proud to sit on the Communication, Education & Technology Committee for the Thames Valley Children’s Centre.


Ashley Keller – Vice-President, Strategy
Ashley has over 12 years experience in leadership roles for digital strategy, innovation, user research, product development and marketing in both enterprise and agency environments for a variety of global organizations. From designing delightful customer experiences to innovating in the digital space, Ashley excels at driving projects forward to achieve business outcomes, while facilitating productive and collaborative team activities. She has taught design principals at Fanshawe College and is also proud to be the co-founder of Ladies that UX London, Ontario.