Shelisa Bainbridge, Founder and President
“At PointPath Inc., our most intrinsic joy is deeply rooted in re-energizing creative confidence in people, teams, and organizations, and in working together to offer products, services, and processes that will strengthen our ties in the world around us.” – Shelisa Bainbridge
Our Founder, Shelisa Bainbridge, is a business leader with more than 20 years of experience working with some of Canada’s most notable brands, including: Maple Leaf Foods, Labatt Breweries of Canada, Shopper Drug Mart, Loblaw Companies Limited and Capital One Canada to name a few.
Through her various Corporate experiences, Shelisa has come to deeply understand the exponential power that customer loyalty has on the bottom line, and the support that businesses need to attain exceptional results through brand loyalty.
According to Shelisa, the secret to achieving loyalty is in designing experiences that are acutely rooted in who the customer is, and in the problems that we are trying to solve for them so that the solutions:
“Meet Their Needs, and Exceed Their Wants”
A Human Centered approach to designing product and service experiences that deeply resonate with users and understanding how to use those experiences to articulate an innovation strategy, is PointPath’s area of expertise.
You may not know…
Where most of our competitors focus on one of either Design Thinking, Agile or Lean consulting, our organization has created proprietary processes that deeply connect all three practices. Design thinking helps to answer which problem should be solved for users; Lean helps to determine the right solution to build; and Agile helps to build the solution in the right, incremental way. But the power is in bringing all three dimensions together to create a full user-centered solution for companies and their users.