rTraction Canada Inc.

240 Waterloo St.,, Suite 101view map

London, Ontario

Company Overview

rTraction Canada, Inc., is a Certified B Corporation and tech agency that is equal parts digital creative and custom development. As a B Corporation, rTraction does work that has a positive impact on businesses and communities alike. As marketers, creatives, and tech experts, rTraction uses technology to grow businesses, audiences, and the bottom line. This remarkable team makes data-driven decisions, starting with our initial solution design and continuing throughout each relationship. We get to the heart of business problems so we can bring the right solution to the table (balancing cost and need), because when you win, we all win.

Core products & services

SEO, SEM, and Social Media Marketing

Website Template Setup

Custom Web Design and Development

Annual Reports

Copywriting and Photography

Consulting, Reporting, and Analysis

Print Marketing and Collateral


marketing & web servicesMarketing & Web Services

Company founded in:


TechAlliance member since:


Key personnel

David Billson, President

For over twenty years, David has deployed Internet-related solutions and technologies to enhance efficiencies for businesses of all sizes. Throughout his career, David has managed all aspects of the software development lifecycle, from requirements analysis to software production to quality assurance. He has held progressive positions within both large and small businesses, including: software architect, developer, project leader and Director of Technology at Agribiz.net before co-founding rTraction Canada, Inc., in 2001.

A proud father of seven, David believes in strong community engagement and making the world a better place for the next generation. He serves as the Past Chair of the Pillar Non Profit Network as well as participating in committee work with several regional committees for his marketing and communication expertise.


Awards & nominations

Company Awards – As an organization, rtraction has received the following honours:

  • Winner – 2016 Donald E. Morgan Award
  • Finalist – London Chamber of Commerce Business Achievement Awards, Medium Sized Business of the Year – 2014
  • Featured – LEDC Featured Company Award – May 2013
  • Winner – Techcellence Community Engagement Award – 2012
  • Finalist – London Chamber of Commerce Business Achievement Awards, Medium Sized Business of the Year – 2010
  • Corporate Champion – WIL Employment Connections’ Mentorship for Newcomer Success – 2009

Design Awards – rtraction is proud to be recognized as a design leader with the following awards:

  • 2012 W3 Awards – Gold Award – milliontrees.ca2012
  • W3 Awards – Silver Award – Harrison Pensa Website
  • 16th Annual Webby Awards – Honoree – milliontrees.ca
  • 2012 Horizon Awards – CommunityReport.ca – Best of Category – Towns & Municipalities
  • October 24, 2012 CSS Design Awards – DIG London

rTraction in the news