The monthly member spotlight is an opportunity to learn more about a leader at one of our member companies and showcase the work they are doing. This month, we spotlight Craig Green, Director, Product Management and R&D at CDK Global. Learn more about CDK Global in our member directory.
Name: Craig Green
Title: Director, Product Management and R&D
Company: CDK Global
CDK Global provides integrated software and service solutions to the automotive, agriculture, construction and recreation retail industries to manage the operations of dealerships. Our London office is the home of our Heavy Equipment business unit, which develops solutions for the agriculture and construction industries. We have a long history in London, for almost 30 years it was known as PFW before being acquired in 2009 by ADP. Last year ADP spun off their dealership management business into a new company – CDK Global. CDK is in over 100 countries with over 9000 associates worldwide.
1. What is your role and what is your favorite part of your job?
I’m very fortunate to work with a very talented team, so my role is to remove obstacles, help find new alternatives and perspectives, and let the team members do what they do best. I get the most satisfaction in seeing our associates bring their ideas to life in order to help our clients. It’s especially satisfying when someone reaches beyond what they thought they were initially capable of achieving.
2. If you could have coffee with any business leader or industry expert, who would you choose, and why?
I would love the opportunity to sit down with David Kelley and Tim Brown from the design firm IDEO. They have been able to perfect the process of innovation using Design Thinking. IDEO has contributed to some of the most innovative products and services that we now take for granted and have done so without being experts in any one area. I would ask them everything from how they build teams to how they learn from product failures.
3. What is the #1 business book/blog/website you would recommend?
I try to read as much as I can on a diversity of topics in order to see how different thoughts and ideas relate back to my personal and professional life. If I were to pick one book, it would be Daniel Pink’s Drive: The Theory of Motivation. Being effective in business is about being of service to others and helping others achieve greatness for themselves, whether that’s a customer or a member of your team. Drive is a book on helping others achieve Mastery, Autonomy and Purpose in what they do.
4. Looking at your company’s future, what are you most enthusiastic about?
What really excites me is how much each associate cares about our clients, advocates for them and always tries to do what’s best for both them and our business. With that kind of passion fueling the execution of our strategy there’s a real buzz of positivity around our future.
5. What excites you most about the local tech community?
Our potential. I am continually surprised at the number of new companies and technologies coming out of London and also at the number of very successful organizations that have flown under the radar in our community for many years and don’t always get visibility. It speaks to the talent within London and the possibilities if we continue to nurture it and connect with each other.
6. What causes or community activities is your company involved in?
CDK supports a number of national and global causes. Locally, associates have the flexibility to dedicate a number of days a year to causes they are passionate about. We have also recently started a committee to enable associates to give back to the local community and have worked with organizations such as the London Food Bank and Life*Spin. We have some additional ideas in the works to become more engaged in, and help build our local tech community.