The monthly member spotlight is an opportunity to learn more about a leader at one of our member companies and showcase the work they are doing. This month we spotlight Andy Henton, Director and Founder of InsideScientific. Learn more about InsideScientific in our Member Directory.
Name: Andy Henton
Title: Director & Founder
InsideScientific is a boutique marketing & business services company that works exclusively in the life science and biotechnology industries. The company operates under two divisions: InsideScientific.com and InsideScientific Marketing Solutions.
InsideScientific.com is an online environment designed for research scientists. We host webinars, training workshops and provide access to educational resources that help researchers do their best science. Our mission is to augment scientific discovery by facilitating and continually improving the exchange of scientific information. To date, our team has been behind the creation and production of over 100 life science webinars.
InsideScientific Marketing Solutions provides digital & content marketing services to research technology and service companies. We specialize in branding, product positioning, web development, collateral, tradeshow booth design and social media services.
What is your role and what is your favorite part of your job?
Currently, I oversee all initiatives hosted on InsideScientific.com and fill the role as Principal Consultant for select projects. New client acquisition and management of our strategic partnerships is also a top priority.
What I enjoy most in my work is the opportunity to help businesses shape their brand and achieve growth. It is incredibly satisfying to exceed client expectations, and hopefully, have them bring you in as a long term business partner.
If you could have coffee with any business leader or industry expert, who would you choose, and why?
Robert Herjavec – years ago I really enjoyed watching episodes of Dragon’s Den and came to appreciate his approach to business valuation, investment and how he communicated with contestants. He seems genuine… as if he wasn’t playing a character on the show and that is how he handles himself in all aspects of business and life. I would love to ask him about his greatest challenges and how he came to manage and overcome them.
What is the #1 business book/blog/website you would recommend?
For my particular line of work I have come to appreciate the Content Marketing Institute (CMI).
They produce great content (surprise!), that is relevant to both marketing professional and others that have a general interest in marketing strategy. They also focus on teaching and showing how to plan or implement marketing initiatives, instead of just explaining why certain marketing activities or strategies are on trend.
Looking at your company’s future, what are you most enthusiastic about?
I am most enthusiastic about bringing our services home to local life science, bio and medtech companies. When we started InsideScientific, webinar production was our main service. Scaling within genres of preclinical research made us a fit for various instrumentation and lab-service companies, regardless of their geographical location. However, now as a growing team, we look to connect with local companies to help them scale and compete in their target markets.
What excites you most about the local tech community?
The sheer volume of great companies, small and large, that are introducing technologies that are having a global impact.