The monthly member spotlight is an opportunity to learn more about a leader at one of our member companies and showcase the work they are doing. This month, we spotlight Song Lu, Manager, Channel Marketing – North America at StarTech.com. Learn more about StarTech.com in our member directory.
Name: Song Lu
Title: Manager, Channel Marketing – North America
StarTech.com makes it easy for IT professionals around the globe to find, get and use the hard-to-find connectivity parts they need to enable their technology solutions. Founded in London in 1985, StarTech.com has grown to become a global manufacturer of over 3000 products with operations in 15 countries across three continents.
1. What is your role and what is your favorite part of your job?
My team and I are responsible for the planning and execution of our company’s marketing programs with our channel partners in the form of education, events, seminars, promotions, and other demand generation tactics. We work cross-functionally with many internal departments and directly with our partners to achieve our mutual objectives. My favorite part of the job is learning about the applications and technology needs of many industries through interactions with talented colleagues, partners and customers.
2. If you could have coffee with any business leader or industry expert, who would you choose, and why?
Warren Buffett, he’d probably have a Cherry Coke instead. I’ve always admired his rational outlook and pragmatic approach in life. His leadership style is to let capable managers run businesses, he invest in great businesses with competitive moats, and he genuinely enjoys what he does day-to-day. He’s a talented writer and speaker, and has a great sense of humour. I’ve always wanted to go to Omaha to see him in person at the Berkshire Hathaway annual shareholder’s meeting – unfortunately haven’t had a chance to do so yet.
3. What is the #1 business book/blog/website you would recommend?
Book: “Zero to One” by Peter Thiel, a great book on innovation, informed decision making, and the entrepreneurial spirit. — Blog: Mohamed El-Erian on Bloomberg View, the chief economic advisor at Allianz, formerly the CEO of PIMCO and worked in the past at the IMF. It is a real treat to read both experienced and informed comments (a rare commodity these days) about the economy, financial markets, and their impact on the world. — Website: Bloomberg.com, a great source of information for global news, technology, finance and economics, and even culture. It’s comprehensive, fast and doesn’t have a lot of fluff.
4. Looking at your company’s future, what are you most enthusiastic about?
Our company, lucky for me, employs some of the most talented people I’ve had the pleasure to work with. My colleagues, and what they are capable of, is what makes our company’s future truly exciting. Oh, and we have free coffee – so no shortage of energy!
5. What excites you most about the local tech community?
London’s tech community has grown by leaps and bounds over recent years. It’s great to see how diverse it has become with so many different types of tech companies in the mix ranging software developers to hardware manufacturers like StarTech.com. Many of the companies now have global reach which has really put London on the map for technology innovators.
6. What causes or community activities is your company involved in?
StarTech.com and its employees give a tremendous amount to community, supporting many organizations such as United Way, Community Living London, London Humane Society and Children’s Health Foundation. All StarTech.com employees are provided a paid day each year to donate their time to the charity of their choice. StarTech.com also recently provided a one million dollar gift to the Ivey School of Business to help create a new executive education program for London and region business people called Understanding Your Customer. The program helps participants gain deeper insight into their customers and how to use the knowledge grow their businesses.