Businesses don’t operate in isolation—they are part of the communities they serve. Trackunit believes that technology should not only drive efficiency and sustainability in the construction industry but also create lasting impact beyond the jobsite. From supporting local charities to fostering the next generation of tech talent, our commitment to giving back is woven into our everyday practices.
At its core, Trackunit is a global technology company transforming the construction industry through connectivity. With over 3 million assets connected worldwide and offices in Denmark, Canada, United States, Singapore, Sweden, Norway, France, the Netherlands, Germany, UK, Australia, and Japan, it is on a mission to eliminate downtime, drive efficiency, and create a more sustainable future for the construction industry. Offering a wide range of solutions and integrations, Trackunit provides Internet of Things (IoT) and other technology solutions to help construction sites improve operational efficiency by tracking machine maintenance, providing real-time data to enhance workflows, and understanding equipment usage.
But its contributions don’t stop at the jobsite. From supporting local charities to fostering the next generation of tech leaders, Trackunit believes that businesses thrive when communities do.
Supporting London community’s well-being
Community support starts with action. That’s why Trackunit has partnered with Anova House, a lifeline for individuals seeking refuge and new beginnings. Through a holiday drive collecting essential feminine hygiene products and a $2,500 donation to Anova’s annual gala, the global contech is helping sustain critical outreach programs during a time when support services are needed more than ever.
Trackunit’s dedication to community support extends beyond financial contributions, as seen in its partnership with Habitat for Humanity. Along with Trackunit’s $6,000 pledge to the Heartland Ontario chapter, its support for this initiative also entails hands-on involvement from the team, working alongside volunteers to provide affordable housing solutions in London, Stratford, Brantford, and Norfolk County. With the region’s current housing and homeless prevention plans, it is evident that housing is a fundamental pillar and matter of utmost importance to our community, and Trackunit is actively ensuring that more people have access to safe and sustainable living spaces.
The spirit of giving back is not limited to human welfare; Trackunit also extends its generosity to our four-legged companions. Proceeds from the company’s internal IT auction go directly to the London Humane Society, helping provide care and shelter for animals in need.
Promoting physical well-being and curbing emissions in the region, Trackunit encourages employees to participate in a We Bike to Work initiative, where Trackunit offices across the globe bike to work in support of global causes. Following the tradition, this May, Trackunit’s London office exceeded expectations, raising over $3,200 while collectively cycling 8,313 km in 388 hours. From initiatives that support research into multiple sclerosis to providing infrastructure development for clean water, a single ride, in this case, became a global movement of generosity and impact. In the process, the team also saved 1 tonne of CO₂—the equivalent of 50 trees growing for a year.
Supporting local economies
Trackunit’s presence in London, Ontario, plays a vital role in strengthening the local economy. Reviving the downtown core—from Richmond Row to Old East Village—has been a key goal in re-establishing the area as a cultural, civic, retail, and economic heart of the city.
“Some companies have moved away from London’s downtown core, but Trackunit chose to invest in it,” said Brad Kriter, Sr. Director of Revenue Strategy at Trackunit. “Our 20,000-square-foot office at Talbot and York serves as a hub for 120 hybrid-work employees in Southwestern Ontario, alongside frequent visitors from Denmark and the U.S., all contributing to the local economy.”
From employing talented individuals and supporting local catering businesses with daily lunches to welcoming international colleagues, Trackunit’s presence benefits hotels, restaurants, and other small businesses. Its commitment to the downtown core not only fuels technological progress but also drives economic growth in the region.
Creating spaces for innovation and collaboration
While any form of volunteering or donation is valuable, support can have the greatest impact when a company leverages its core expertise to drive meaningful change. Recognizing the power of education and mentorship in shaping the innovators of tomorrow, Trackunit has proudly been supporting the Western Aero Design Team, a student-led initiative at Western University, for the past three years. Through this initiative, the innovative venture shared Trackunit’s insights on the latest technologies, including IoT applications, in the construction industry. Trackunit also helped the student-led team in the design review for its recent competition, yielding a best competition finish in the last five years.
Continuing its mission of fostering innovation and creating spaces for knowledge exchange, the Trackunit team hosts Code Tracks, a bi-monthly gathering of tech enthusiasts, bringing together industry experts to discuss everything from AI applications to API advancements, all in a relaxed setting. Recently partnering on this initiative with TechAlliance, the company has expanded its network and gained more engagement as evident from its last Tech Meetup which garnered a crowd of more than 60 tech enthusiasts. In a rapidly evolving digital landscape, platforms like Code Tracks are essential in ensuring that knowledge is shared, ideas flourish, and the local tech community remains connected and engaged.
Creating an equitable industry
Trackunit remains committed to promoting diversity and inclusion in the technology sector. Realizing the long path forward to achieving true diversity and inclusion, Trackunit supports various women-led initiative as proud sponsors. Programs, conferences and resources that aim to empower women in technology and break barriers, such as All Women L.E.A.D. and the SheHacks program, help this innovative venture take tangible steps toward fostering an industry where talent, rather than gender, determines opportunity.
As part of its commitment to fostering a more inclusive industry, Trackunit hosted an Inclusivity in Tech conference at its London office, where employees shared their experiences as diverse identities in the construction tech industry. The event featured a panel discussion followed by an open Q&A, creating a space for meaningful conversations on representation, equity, and belonging in the sector.
At the heart of Trackunit’s mission is the understanding that technology is most powerful when it serves people. Whether through supporting local charities, fostering the next generation of innovators, or driving economic growth, Trackunit’s impact extends far beyond construction sites. By leveraging its expertise, resources, and global reach, the company is helping to create stronger, more connected communities.
“At Trackunit, giving back isn’t an afterthought—it’s a core part of who we are,” said Lærke Ullerup, Chief Product & Marketing Officer at Trackunit. “Our commitment to community outreach, education, inclusion, and economic growth reflects our belief that businesses don’t operate in isolation; they are an integral part of the societies they serve.
“In an age where technology is reshaping industries and daily life, we’re reminded that true innovation isn’t just about advancing machinery and data—it’s about advancing people and communities.”
About Trackunit
Trackunit is a global technology company that connects construction through one platform to create a living, evolving ecosystem that delivers data and insights to the off-highway sector. With more than 3 million visible assets connected, it uses technology to eliminate downtime, improve safety, and help customers improve the bottom line in a sustainable, cost-effective way.
Find out more at: https://trackunit.com/
