TechAlliance welcomes Jennifer Matthews as Vice President

February 04, 2025

A white background with a circular frame in the middle that has purple border. The circle frame has a black background and there is a woman against that black background in the circle frame. The woman is smiling and has her hair open. She is wearing a black blazer. At the top of the circle, on the right hand side, Welcome! Vice President is writte. Below the circle, Jennifer Matthews is written in purple. On the right top corner is a red venn diagram, and on the left bottom corner is a slanted lines circle.

TechAlliance, Southwestern Ontario’s innovation hub that fuels growth for the most promising startups and fastest growing technology and innovation companies, is delighted to announce Jennifer Matthews as our new Vice President.

A multi-faceted individual with diverse interests spanning arts, culture, and business operations, Jennifer Matthews was the Chief Executive Officer of Better Business Bureau (BBB) Serving Western Ontario since 2021, after serving on the Board of Directors for BBB for five years. An entrepreneur, marketer and writer, Jennifer brings holistic expertise to the table. Her previous experience of co-building a successful retail business in London, leading the communications team at a London theatre, and writing for local, community-centric publications have helped her gain insight to business owners in and around this innovation hub.

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In her new role as the Vice President, Jennifer will be accountable for articulating and executing a roadmap for business advisory, community engagement, and brand and public relations to enable TechAlliance’s strategic goals. She will also focus on the continuous advancement and promotion of London and Southwestern Ontario as one of North America’s Top Emerging Tech Markets.

I am honoured to join TechAlliance as Vice President and am enthusiastic about the chance to lead the development and implementation of strategies that will continue their well-established path of growth. I look forward to working with the team to strengthen business support, build deeper connections within the rapidly-growing tech community, and elevate the profile of London and Southwestern Ontario as a premier destination for technology and innovation.
Jennifer Matthews, Vice President, TechAlliance

With rural roots, Jennifer is an alumna of the University of Waterloo, a mother of three adult children, an avid reader of Canadian literature, a strong supporter of live theatre, and a marathoner.