Northern Commerce has been announced as one of five finalists for the 2017 The Landy Awards. These awards, created by Search Engine Land, honour teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives.
Northern is a finalist for the Best Mobile Search Marketing Initiative category for their work with Oxford Learning Centres. This category recognizes successful and innovative campaigns utilizing best practices for search advertising targeting mobile devices and users.
As a result of putting mobile first and innovating based on business goals, Northern was able to drive immense business value for Oxford Learning Centres, having increased their overall conversion rate by 79%.
“We are honoured to be considered by Search Engine Land for an industry leading award such as this.” says Corey Dubeau, Partner & VP Marketing at Northern. “These types of awards are a testament to the outstanding performance our team has been achieving with our clients’ advertising campaigns. To be the only Canadian company being considered for this category is humbling to say the least.”
Northern’s digital integrations for Oxford Learning Centres was also shortlisted for the Google Premier Partner Awards earlier this Summer.
The full list of finalists is available here. Winners will be announced on October 25, 2017.
More information on the Oxford Learning mobile innovation case study can be found here.