At one point in our lives, we have all woken up from a dream thinking that we have just fabricated the most unreal idea that will go global and make millions. Those dreams can and should be preserved before somebody else has the same thought and capitalizes on it before you can. Ideas are everywhere, and people can curate incredible products, services, and content out of their dreamy states, but without protection, those dreams can’t become reality.
Protecting what you create starts with understanding intellectual property and ensuring that your unique ideas are immune to imposters and copycats. Fewer than one in five Canadian businesses own some form of intellectual property, how you handle your IP is one factor that determines whether or not your company will succeed or fail in generating wealth. The Canadian Intellectual Property Office (CIPO) offers insight and protection so you can make your dreams come true, and TechAlliance is presenting a three-part series to make sure that you can understand exactly what to do to ensure that you own what you create.
Learn from Alexis Conrad, Intellectual Property Advisor at CIPO, about how to start, what to consider, and tactile resources to use when securing your made-in Ontario intangible innovations. Dive into the details of how to copyright, trademark, and safeguard your original creative works; including software, website content, marketing materials, industrial design, names, and brand identity.
- Copyright: Protecting your Idea | Part 1
September 16, 2021 | 1PM
- Industrial Design: Your Product Look | Part 2
September 23, 2021 | 1PM
- Trademark: Protecting Your Brand | Part 3
September 30, 2021 | 1PM
Copyright: Protecting Your Idea
If your business makes original creative works such as software, website content, and marketing and promotional materials, copyright can protect you. It can be an economically valuable intellectual property right for all types of businesses. Learn how copyright is becoming increasingly important in the digital world. Learn why copyright matters.
Industrial Design: Your Product Look
Do your products have a unique appearance? A novel look and distinctive visual features applied to a product can get consumers’ attention. Learn how novel and effective designs can influence consumer behaviour and help you market and sell your product. Learn why industrial designs matter.
Trademark: Protecting Your Brand
Did you come up with a unique name or logo for the products or services you offer? Did you develop a brand identity and image for consumers to recognize in the marketplace? Learn how registering a trademark can protect your brand and give you a competitive advantage over others. Learn why trademarks matter.