The monthly member spotlight is an opportunity to learn more about a leader at one of our member companies and showcase the work they are doing. This month, we spotlight Aaron Ridsdale from rx4 Web Design. Learn more about rx4 in our member directory.
Name: Aaron Ridsdale
Company: rx4 Web Design
rx4 is located in London, Ontario and was founded in 2013. After working for a major corporation for 15 years, I decided to use my IT experience to provide websites and hosting to other growing businesses in the London area
1. What is your role and what is your favourite part of your job?
Currently this is a one person operation so my role is everything (owner, designer, developer, sales, and admin). My favourite part is actually what I feared the most: sales and customer relations. Most of my previous experience had been highly technical but working directly with customers, such as design sessions, has been one of the more interesting and enjoyable aspects of my new job.
2. If you could have coffee with any business leader or industry expert, who would you choose, and why?
David Sawyer McFarland. He has written several books on web design topics such as Dreamweaver and CSS. To this day, his book on CSS was the clearest book I have ever read. I have never understood a subject so well as I did after reading that book. Writing clear, concise documentation is vital to the success of a tech shop whether it’s big or small and I’m sure he would have some tips on how to do so. I would at least buy the coffee.
3. What is the #1 business book/blog/website you would recommend?
SearchEngineWatch.com is a website that I visit daily. While constant change can irritate and frustrate some, I enjoy it (to a certain extent). And nothing changes faster than SEO. I find this website to be very informative and provide lots of tips that help both a non-technical business owner as well as the ‘down in the trenches’ developer.
4. Looking at your company’s future, what are you most enthusiastic about?
Expanding. At this time being the lone employee is fine, but I do miss the team aspect of my previous career. I look forward to my business growing and being able to collaborate with people that are focused on the same goals that I am.
5. What excites you most about the local tech community?
Frankly, I’m just happy to be part of the local tech community. When you work for a major corporation, you can feel a little lost in the magnitude and size of everything. But now I have an identity and a reputation that I want to promote and protect. I find it quite fascinating when I see the variety of companies listed on Tech Alliance and I’m proud to be a small part of that.