Professor Neil Randall and The Games Institute at the University of Waterloo has received $5.8 million from the Social Sciences and Humanities Research Council to fun research projects over the next seven years in partnership with six post secondary schools in Canada and the US, as well as industry partners.
From The Record:
Randall said the research will focus on three areas of gaming — the immersion experience, the relationship among gamers and addiction.Randall, who heads the university’s research centre called The Games Institute, said the biggest part of the research will be on immersion.
“What does immersion mean? How do people get immersed in games? How do you study it? How do you quantify it?” Randall said. “Immersion is what all game companies are trying for to make sure people really want to play their game.”
Industry partners include TechAlliance members Digital Extremes and The Ant Firm.
Source: The Record
