WARPAINT Media, the creative services agency, is very proud to announce their involvement in the rebranding of local popular attraction, Storybook Gardens. In an effort to phase out the park’s zoo, Storybook worked with WARPAINT to develop an updated visual identity, including logo and character design among other important illustrations that would bring Storybook Gardens into a new era that focused on its imaginative, fairy-tale inspired roots.
A physical mascot was constructed based on the character illustration and was unveiled at the Grand Arrival event, held Sunday, June 1st for an audience of excited London, Ontario children and their families. This followed a Facebook contest held to crowdsource the new mascot name; “Lady Isabella” won the naming rights and was present at the Grand Arrival, along with WARPAINT Media representatives, to officially welcome Roary the Dragon to Storybook Gardens!
Check out the the WARPAINT portfolio item at http://warpaintmedia.ca/